SXSW is a 3-part festival, with Interactive going the first 5 days, Music the last 5, and Film stretched through the full festival.
In regular life, you just don’t get this kind of variety in a 10-day stretch. I love that when I come to South By Southwest (SXSW), I’m not here for work and with a platinum pass, I am entirely free to sample any offerings that catch my eye. With so many overlapping sessions, I couldn’t make them all, and some didn’t really lend themselves to interesting photos, but what rich pickings!